Viva il Buono. We have always been lovers of good food

And as lovers of good food, we have decided to start the Viva il Buono project.

Viva il Buono is the line brand of Cello Food LLC, a company set up in Miami by Italian and American partners to import the excellence of Italian food products and distribute them throughout the American continent.

Wandering around the bars and supermarkets of North and South America, we have had confirmation that most of the so-called "Italian" products are actually just imitations of our famous made in Italy.

This contributes to fueling that huge worldwide turnover of counterfeit products that damage Italian companies that produce quality products for lovers of the Italian food and wine culture, so sought after on all continents.

Viva il Buono brings true Italian food to America because it wants to be the standard-bearer of Made in Italy excellence to protect both Italian companies and consumers around the world who are often deceived by products that only appear to be "Italian" (two products on three sold in supermarkets around the world are fake).

Good Territory

The concept of a Good Territory was born within the Viva il Buono project. An exclusive club, full of engaging online and offline initiatives, aimed at lovers of good food made with 100% Italian products to always be in contact with the beautiful country par excellence, Italy!

 If you also love good Italian cuisine, sign up for free on: www.vivailbuono.it

Taste our products in the best restaurants displaying the #territoriobuono di Viva il Buono brand in your city or buy them on our website www.vivailbuono.it, follow our tutorials and testimonials from our customers on Facebook, Instagram and YouTube @vivailbuono and subscribe to the newsletter to receive all the news on Viva il Buono products, events and promotions in real time.

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