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The passion for cooking starts a long time ago. Since an early age, I accompanied my grandfather in the fields he cultivated in Naples, under the protection of the majestic and reckless Vesuvius. I remember the almost black color of the earth due to centuries of ancient and frightening eruptions which over time have restored infinite fertility. Fertility that we find in ancient Campania Felix, a land so beloved by the patricians of Rome Caput Mundi who went there to spend their holidays. Land, sun and sea, a perfect combination for any fruit obtained in that magical place. And it...

Once upon a time ... This is how the story of a can of Datterino tomatoes without peel begins and a little girl named Julia. Julia was a beautiful, lively and intelligent child but every time she had to eat she had a tantrum because she was also a very spoiled child. One day her mother decided to prepare a good plate of pasta but, desperate, she already knew what awaited her. Suddenly, however, she had an idea. She told Julia that she shouldn't touch the can of datterino tomatoes that she had opened by mistake and cooked to season...

Thanks to its strategic position in the center of the Mediterranean Sea, Italy enjoys a favorable climate that allows, in turn, to generate microclimates that develop flora with a unique biodiversity in the world. The organoleptic characteristics of the products of the earth combined with the mastery of Italian creativity, generate food of the highest quality which, thanks to the centuries-old culinary experience, allow food specialties appreciated by all lovers of good food to be known all over the world. Our origin traceability system also allows us to guarantee users of our products to bring real made in Italy food...

Our Italy has always been at the center of the world not only from a geographical point of view. The country that saw the birth of the greatest Empire of antiquity, that of "Roma caput Mundi" and the greatest minds such as Dante, Giotto, Michelangelo, Leonardo and Galilei, just to name a few, is a unique scenario in the world full of breathtaking landscapes, culture, history, art, architecture and urban planning, in fact, not surprisingly, Italy has the largest number of artistic and cultural assets declared World Heritage by Unesco with 55 sites. In addition, Italy, with about half of...

And as lovers of good food, we have decided to start the Viva il Buono project. Viva il Buono is the line brand of Cello Food LLC, a company set up in Miami by Italian and American partners to import the excellence of Italian food products and distribute them throughout the American continent. Wandering around the bars and supermarkets of North and South America, we have had confirmation that most of the so-called "Italian" products are actually just imitations of our famous made in Italy. This contributes to fueling that huge worldwide turnover of counterfeit products that damage Italian companies...